Creativity and why it’s Essential to Business

POSTED ON March 3, 2016 @ 4:24 pm

Irrespective of your industry, in this world of cut-throat competition the key to the survival of your business has come down to one word – creativity.  Whether it be an investor recognizing a new and innovate business opportunity (such as Uber) or an inventor appreciating the demand for improvement on an existing product (Steve Jobs), it all comes down to creativity and being able to look outside the square.

Creativity does not come naturally to a lot of people however, if you are wanting your business to succeed in this ever-changing digital age of technology, you can learn how to implement creativity into your business and staff.

Here are some tips on how you as a business owner, can get some creativity back into your business:

Be encouraging: Constantly encourage feedback from either your staff or your clients.  A new opportunity for growth, development or marketing could be sitting right under your nose. Have a weekly sit down over coffee and allow a space for people to talk freely without judgement. You’ll be amazed at what you’ll find out.

Be approachable: When a suggestion is put forward, no matter how ridiculous it may seem, try to accept it before discarding it. Your first reaction will determine if that individual will contribute ideas in the future. Appreciate the effort they have taken in presenting the idea to you, go away and think about it – who knows, it could actually turn out to be your company’s biggest asset?

Be Flexible: Be flexible in your thinking, flexible in your approach of responding to new ideas and flexible in how you obtain these ideas. Divert the phones and take some of the staff out for a coffee for a chance to get some ideas on ways in which the business can move forward or improve. Sometimes a change of environment can work wonders for peoples creativity and comfort levels.